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Universal Paperclips: Play as the great beast of capitalism

During my first play-though of Universal Paperclips, I came to the realization that I was a industrial monster. What first struck me upon entering the web address was the sheer simplicity of the play area. The entirety of the site was reduced to numbers and simple text commands. With nothing resembling an intentional graphic in sight, the game's layout resembled more of an excel spreadsheet than any kind of flashy graphics-loaded display. Gameplay consisted of clicking on an action box, often several consecutive times, with the end goal of expanding your paperclips empire. In the absence of color, all action boxes are reduced to a color gradient between black and white, representing the binary choices available to the player. The two choices are: seek industrial advancement that is immediately apparent, or seek industrial advancement that is delayed but promises greater profit. The absence of any graphical component robs the game of any sentiment and tone. The player is reduced to a mindless automaton that, despite the game having a complementary narrative that describes total arcs with one-lined summations, can only care about the big number at the top of the page. Indeed it's the number most prominently displayed. There is no number of Paperclips the game mentions to be the winning amount. Simply accumulating more paperclips is enough to inspire the player to continue playing. There is no objective number of paperclips in mind, save "how many paperclips can I obtain before I have to go to class?" This is reminiscent of the critique of capitalism, where individuals find no satisfaction in a set amount of profit, but instead are dead-set in acquiring as much as possible.

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