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Professional Sports Turn to Esports

After the presentation this week on video game spectatorship, I read a Forbes article about how professional sports teams are beginning to get involved with esports (https://www.forbes.com/sites/markhall/2018/11/07/sports-franchises-embrace-esports/#66c6c1801f17).


I have some mixed feelings about this article. On the one hand, I can never see video games and sports in the same light. They are not the same thing, and it feels strange to have sports teams starting to focus their attention on video game. Video game players are not "professional athletes" as this article claims.


Nonetheless, the fact of the matter is that esports is becoming a huge industry. This article says that the industry has already become a nearly one billion dollar market. Therefore, from a business standpoint, it makes sense for sports teams to get involved. After all, they all want to make as much money as possible. Furthermore, it is pretty common for a sports team to get involved in other business opportunities. For example, everyone knows Real Madrid as a legendary Spanish soccer team. Nonetheless, less people know that the same group who owns Real Madrid also owns the Spanish basketball team Real Madrid Baloncesto, who compete in the Liga ACB. What we have here is a successful soccer franchise recognizing another revenue opportunity outside of the sport and taking advantage of it. So why shouldn't sports teams take advantage of esports if esports has the potential to generate a lot of revenue?


I guess the point I am trying to make is that even though sports and esports aren't the same thing, there is no reason why the former shouldn't get involved with the later. It'll be interesting to see how this partnerships continues to develop over the next few years. I am curious to know if anyone has any predictions on this.

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sschwartz222
Nov 12, 2018

As a League of Legends esports watcher, seeing the increased collaboration with traditional sports organizations has been quite an interesting experience with regards to the legitimization of the esports scene and its appeal to non-hardcore gamers. This past season, the North American LoL league (NALCS) introduced franchising, whereby a certain set of teams play as permanent partners of the league, as opposed to entering the league through a promotion tournament the year before. Teams like the Golden Guardians and 100 Thieves are associated with the Golden State Warriors and Cleveland Cavaliers NBA teams, respectively (which is somewhat ironic since Steph Curry and some other Warriors players are invested in TSM, another NALCS team). My dad, someone who didn't know what…

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Michelle McMillan
Michelle McMillan
Nov 11, 2018

What comes to mind when reading this is the YouTube let's play channel UpUpDownDown which is a channel comprised of WWE wrestlers. They've said the channel was made because videogames are a big hobby of theirs and they wanted a way to share that with their fans. However, they are very clearly working the system using their WWE brand as clickbait: bringing in bigger names for a couple episodes, creating tournaments where teams are WWE vs NXT or those involved in Summer Slam vs those involved in Money in the Bank. Because of this they got over a million subscribers, they get ad revenue, and they get big sponsorships. I've always had mixed feelings about this because on the one…

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